Launching soon · Waitlist open
stop pitching into the void
We get ambitious early stage founders investment ready, on the right route, in front of the right investors.
You're not un-fundable. You're un-ready.
Raising shouldn't be a mystery. It's a process.
Most founders open a round the same way. Build a deck, scrape a list of every VC on the internet, send a hundred cold emails, get four replies and no cheques. Six months later the round is stale, the numbers are out of date, and the story has changed three times.
The problem usually is not the company. It is that nobody told you which money was realistic for you, what investors on that route actually want to see, or that half the funds you emailed do not write cheques at your stage at all.
Put down the cold list. Stop rewriting the deck for the ninth time. There is a way to do this properly, and it starts with knowing whose money you are actually going after.
WHO THIS IS FOR
Ambition isn’t enough. Let’s make you fundable.
If you're reading this thinking "that's me", it probably is.
You have a product live and people using it
You're raising £100k to £5m, now or within the next twelve months
You have traction an investor would find genuinely interesting
You'd rather be told the truth about your round than be flattered
You're willing to do the work, not just attend the sessions
Tech · AI · E-commerce · SaaS · Consumer
A membership that gets you ready, then gets you in the room.
RAISE BAND
£100k to £5m
Pre-seed and seed
THE GOAL
Investment ready
and pitching
On the right route, to the right investors
COMMITMENT
Monthly
rolling
Stay as long as your raise takes
FORMAT
Online &
in person
Demo day in person only
What is it?
A membership for founders raising £100k to £5m. Expert guidance on the route, the collateral and the conversations, plus a quarterly demo day in front of real investors.
Who runs it?
Investment coaches, fundraising operators and investors from across the UK ecosystem, working with you on your raise rather than talking in general terms.
How does it work?
We work out which funding route is actually yours, get your materials and numbers investor ready, then run the raise alongside you.
Where does it happen?
Online and in person at Plughouse, Shoreditch Exchange. Come in when you can, dial in when you cannot. Demo day is in person.
When does it start?
We're opening a limited first intake soon. Waitlist founders hear first and get in ahead of everyone else.
Why does it exist?
Because most founders chase the wrong money in the wrong way, and nobody tells them until the round has already stalled.
How it works
A process, not a spray and pray.
Five steps to get you investment ready, and a sixth to put you in front of the people writing cheques.
STEP 01
Audit
We review your current materials, understand the business model, and find the gaps in how you're approaching the raise.
STEP 02
Understand
A deep dive into your market, your competition and what actually makes you investment-worthy.
STEP 03
Craft
Build a narrative that lands with investors, structured around traction, opportunity and team.
STEP 4
Build
A professional, visually striking deck that communicates the vision clearly and builds investor confidence.
STEP 5
Reach
Strategic outreach and messaging that gets responses, plus how to build your own investor network properly.
STEP 6
Pitch
Quarterly demo day at Plughouse. A room of angels, syndicates and funds, and selected founders on their feet in front of them.
£100m+
Raised by founders we've worked with
Combined track record across our fundraising partners.
150+
Founders coached through a raise
95%
Success rate on SQRD engagements
Everything you need to run a proper raise.
Show up to what you need, when you need it. Nothing here is compulsory.
QUARTERLY
demo day
A room of angels, syndicates and funds at Plughouse. Selected founders pitch. Not everyone gets a slot.
ONGOING
Story, numbers & deck
An equity story that lands, a model that stands up to questions, and the collateral investors actually ask for.
WEEKLY
office hours
Open sessions with the bench, online and in person. Bring the deck, the model, the awkward investor email.
WEEKLY
one-to-one clinics
A private slot on your own raise. First come, first served. Leave with the next thing to do.
FORTNIGHTLY
pitch roasts
Your deck and your pitch pulled apart by people who will tell you the truth rather than be polite.
ONGOING
investor pipeline
A real list of the right investors for your route, tracked properly. Not a spreadsheet of everyone on Crunchbase.
YOURS TO KEEP
the full toolkit
Model templates, deck frameworks, data room checklists and investor tracker.
ALWAYS ON
the community
Founders raising at the same time. Who said yes, who ghosted, what terms they were offered. The stuff nobody posts publicly.
A room full of investors, four times a year.
Every quarter we put selected founders in front of angels, syndicates and funds at Plughouse. Not a pitch competition. Not a networking night. A room of people whose job is writing cheques.
Selected, not open
Not everyone who joins gets a slot. The room only stays worth an investor's afternoon if the standard is high.
You'll be ready before you're on stage
Route, story, numbers, deck and pipeline sorted first. Demo day is the end of the process, not the start.
In person at Plughouse
Shoreditch Exchange, in the room, with the wider Plugged founder community around it.
WHO’S BEHIND THIS
People who've raised the money, and people who write the cheques.
Investment coaches, fundraising operators and investors from across the UK ecosystem.
Kirsty Ranger
Founder, Kirsty Ranger Investment Coaching
Over £50m secured for clients. A decade in equity investment, founder and CEO of ISQ. Deep on angel, crowd, EIS and the platforms founders actually raise on.
Rayan Bannai
Squared Ventures
Fundraising consulting for founders, built on real investor relationships rather than spray-and-pray outreach.
Diarra Smith
Ada Ventures
Head of Portfolio and Brand at Ada Ventures, a London pre-seed fund. Ten years working with founders, and behind Ada's Angels programme.
Simon Small
Kia Ora
Enterprise and C-suite selling. Works on the traction and commercial story that make a round raisable in the first place.
David
EWOR
Investment mentor. Works with founders on getting institutional-ready and building the investor case.
Max Bray
Kindred Capital
Investment mentor. Early stage investor, on the side of the table founders are pitching to.
backed and powered by
Funds, platforms and companies working with us on the first intake.
Work with founders who are raising? We're taking partners for the first intake.
RAISING RIGHT NOW?
Don't wait for us to launch.
If your round is open and stalling this month, come to something. These are free, they're running already, and you'll get a straight answer from someone who has done this before.
Next session · date TBC
Office hours
Open session with the bench. Bring the deck, the model, or the investor email you don't know how to answer.
Next session · date TBC
Pitch roast
Put your deck up and have it pulled apart by people who'll tell you the truth rather than be polite.
Free, anytime
Funding Readiness Check
A few minutes. Scores where you actually are and names the thing most likely to be holding your round up.
JOIN THE WAITLIST
Tell us where you are. We'll build it around you.
We're opening a limited first intake. Waitlist founders get first access and a real say in what this becomes. It takes about five minutes, and the more honest you are the better we can build it.
before you apply
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Nothing. You get first access when we open, and we may come back to you with a few questions as we shape it.
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Not set yet, and that is deliberate. We are building this with the founders on the waitlist, and pricing is part of that conversation.
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We are opening a limited first intake soon. Waitlist founders hear first.
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No. Funding Fasttrack will be open to any founder who fits. Plugged members will get a discount. -
No, and be wary of anyone who does. We get you on the right route with the right materials in front of the right people. Whether an investor says yes is theirs to decide.
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No. No success fee, no equity, no percentage of your round.