Show up where founders already gather and be remembered for it
Plugged is a curated community of ambitious early-stage founders in Shoreditch. We fill the room, your brand becomes part of the story.
we’re in cahoots with
It all started with a house party
We got fed up of dreary networking events and uninspiring co-working spaces, so we set out to give the startup ecosystem a facelift.
What started as a house party at Josh's turned into co-working days, games nights, retreats, our own workspace at Shoreditch Exchange, and a community of founders who don't have to build alone. Members are selected by application and interview, so the room stays small and serious. Founders keep coming back because the people in it are worth knowing.
2
years
2k+
attendees
8k+
followers
70+
members
For brands who want relationships, not just transactions.
If you're not in this for the long run, we're not for you. We want partners we can build and grow with.
Our philosophy: contribution earns you the right to extract.
01
Fintech, legal and infrastructure
Banking, payments, equity, compliance, insurance. Be the name in your category founders already know before they need you.
02
SaaS and tools
Get in the room founders actually build in, and in front of them through people they trust, not another ad.
03
Service providers
Law firms, accountants, fractional CFOs, agencies. Build relationships before and when founders need you. High trust plus warm connections is how you win.
04
VCs and investors
Cut through the noise and find outliers before anyone else knows about them. Make us an extension of your platform team.
Who's in the room
Pre-seed and seed stage founders building serious companies, selected one at a time. And an audience around them that shows up.
unreasonably tenacious
the odds are irrelevantwickedly ambitious
big, hairy and audacious (if not slightly unhinged) goals
We filter for outliers
heavily biased towards action
execution is their first instinctbuilding monsters
companies that will upend industries
By the numbers
70+
vetted members
6.5k+
on the mailing list
4.2k+
social following
3k+
event attendees
100+
events hosted
170m+
raised by our founders
Building across tech, SaaS, AI, marketing and B2B.
Founder Name
Company
PLACEHOLDER one line on what they're building.
Founder Name
Company
PLACEHOLDER one line on what they're building.
Founder Name
Company
PLACEHOLDER one line on what they're building.
Founder Name
Company
PLACEHOLDER one line on what they're building.
Founder Name
Company
PLACEHOLDER one line on what they're building.
Be more than just a logo on the wall.
Being visible isn't enough. You want to be part of the story.
Surface-level interactions don't move anything. We're looking for partners who want to win the hearts, minds and loyalty of founders at every stage of their journey. If you're in it for the long haul, we're the first stop.
Real visibility
In the room, in the content, in the newsletter. Where founders actually look.
Trust by association
Your name next to ours, in front of founders who trust us.
We do the work
We plan and deliver. You show up and build connections.
Results you can report
We agree what success looks like up front. You get a written brief after every event.
Category exclusivity
At the right level, you're the only one in your space.
Contribution earns trust
Turn up, add value, and founders notice.
How you can contribute
Contribution earns the right to extract. Here's what that looks like.
expertise
Run a clinic, office hours or a seminar series on something members actually need.
a real offer
Better-than-public terms, discounted packages or credits for members.
events
Put your name on our calendar, or bring us a brief and we'll build the room.
your network
Speakers, judges, introductions, investors. Bring people worth knowing.
Bring one of these to the table and we'll work out the rest together.
Pick a relationship
Three ways to partner with us. Choose what's right for you.
Affiliate
Free to join. You give members a real offer, we agree a referral deal, and you pay only when a member buys. You're on our partner wall, in the member perks, and mentioned when it's relevant.
Best for service providers, early tools, platforms.
Campaign
A fixed run of visibility, usually a quarter. The newsletter, our socials, a clinic slot with members and a seat at our events while it runs. We ask for a real offer and someone who turns up.
Best for brands testing the room before committing.
Exclusive
Own your category. Nobody else in your vertical partners with us for the term. Every new member meets you as our category partner, and you get first refusal on sponsorship. Quoted per category.
Best for brands that want the category, not a slot.
events
Show up where founders already gather.
programming
Want your own room? We plan and run it end to end: format, speakers, guest list, production, content. We've built cloak-and-dagger dinners, week-long build programmes and a founder-versus-funder tournament. Bring us the brief.
sponsorship
Put your name on an event founders already turn up to. We fill the room and run the night, you're the partner on it. A handful of slots each quarter.
what’s on the menu
Residentials
The flagship founders house party that started it all. Fireside chat, music, games and drinks.
Hackathons
Put your skills to the test and build something meaningful, quickly.
Open house
Coworking, workshops and pitch deck roasting. GTM and fundraising themed.
Socials
Had a long day? Plug out after work with your founder friends. No agenda, just vibes.
Labs
Workshop days and evenings where you leave with outcomes, results and connections.
Lunches and dinners
Break bread with founders. Intimate gatherings that build real relationships.
Founder vs Funder
Founders and funders go head to head. Pitch decks swapped for football pitches, poker chips and gloves.
FounderTown
An immersive residential retreat for a small group of founders. Deep work, deep friendships.
Plus hiring hackathons, games nights and more.
Partnerships in action
Real events, real rooms, real numbers.
Dust
175
registrations from a single event
7.8k page views, 45+ in the room. Our most attended event in two years.
Notion
30
activations targeted in three months. Exceeded.
Followed by a four-event summer series in 2026. PLACEHOLDER series numbers.
Superteam
1 week
flagship UK programme, run by Plugged
Agents and Payments Week, backed by the Solana Foundation. PLACEHOLDER attendee numbers.
Connectd
8
sign-ups from 20 founders in one Lab
A single GTM Lab, then a Q1 partnership built on it.
"PLACEHOLDER 1. Two sentences from a partner on what the partnership did for them."
Name, role, Notion
"PLACEHOLDER 2. Two sentences from a partner on what the partnership did for them."
Name, role, Notion
4.83 / 5 average event rating on Luma
How it works
From hello to live in a couple of weeks.
say hello
Fill in the form. Tell us a bit about you and what you're after.
have a chin wag
A 30-minute call with us. We work out the right relationship and whether we're a fit for each other.
make it official
A simple agreement. Bigger partnerships get a plan first.
plug in
We do the work. You show up and shine. Event partners get a written brief after every one.
Who you'll be working with
Kieza
Co-founder
PLACEHOLDER one line.
Josh
Co-founder, ops and creative
PLACEHOLDER one line.
Catherine
Head of community and partnerships
PLACEHOLDER one line.
Questions
-
You run events. We host you inside a community founders already trust. Sponsorship is a transaction. Partnership is a position, and position is what founders remember.
-
We agree what success looks like before anything starts. Attendance, conversations, sign-ups, content reach, whatever matters to you. Every event comes with a written brief so you know exactly what landed.
-
We agree what success looks like up front, review it together after every event, and adjust as we go. Partnerships are built over a period, not judged on one night.
-
All of them, right now. First in gets the category. -
No. We never share member details. What you get is the room, and members choose to come to you.
-
We agree a referral or affiliate fee up front. You pay it when a member becomes a customer. Nothing before that.
-
Anyone who wants to recruit our members, anyone with a worse offer than founders can get direct, and anyone not in it for the long run.