stop guessing where your next customer comes from
We make go-to-market easy for ambitious early stage founders who want to grow fast, together.
You've built the product. Now build the company.
Getting customers shouldn't be a mystery. It's a system.
We saw too many brilliant founders struggle to build a go-to-market motion that delivers consistent results, so we're building The Growth Club. The best way for ambitious early stage founders to learn how to grow a startup from the ground up and cut through the noise, alongside fellow founders at a similar stage to you.
Put down the expensive agencies and the tactics that don't work. Don't make that hiring mistake. Join us and we'll show you how to launch, fast.
Founders who stopped guessing
Placeholder quote. What state they were in before, what changed, and the specific result. Two or three sentences, in their own words.
[Founder Name]
[Company Name]
Placeholder quote. What state they were in before, what changed, and the specific result. Two or three sentences, in their own words.
[Founder Name]
[Company Name]
Placeholder quote. What state they were in before, what changed, and the specific result. Two or three sentences, in their own words.
[Founder Name]
[Company Name]
Placeholder quote. What state they were in before, what changed, and the specific result. Two or three sentences, in their own words.
[Founder Name]
[Company Name]
We give ambitious founders the tools to build their growth engine.
STAGE
£0 to £10k
a month
THE GOAL
Consistent
£25k months
within 6-12 months
COMMITMENT
Monthly
rolling
FORMAT
Online &
in person
What is it?
A membership for early stage founders who want to build a go-to-market motion that actually delivers customers, with expert guidance and founders at the same stage.
Who is it for?
Ambitious founders building venture scale companies who have a product and need a way to get customers. Between £0 and £10k a month.
Where does it happen?
Both. Office hours, clinics and roast sessions run online and in person at Plughouse, Shoreditch Exchange. Socials are in person only.
How does it work?
We find your weakest pillar, build a growth strategy around it, then keep you accountable through weekly sessions and clinics.
When does it start?
Whenever you join. Access is immediate and the sessions run every week, so there is no cohort to wait for.
Why does it exist?
Because too many good products die with empty pipelines, and the founders building them were never taught the part that gets customers.
The six step system for growth success.
Most founders try to get customers before they've figured out who to actually serve. Start with pillar 1, then work your way through in order.
PILLAR 01
Audience & problem clarity
Exactly who you serve, and the problem they will pay to remove.
PILLAR 02
Value proposition
An offer worth more than it costs, and that says so plainly.
PILLAR 03
Lead magnet
Something that makes the gap visible and earns the conversation.
PILLAR 4
Brand positioning & messaging
Why you, said the same way every time
PILLAR 5
Demand generation
Two or three channels run properly, with attribution.
PILLAR 6
Sales operations
A process written down, followed, and improvable.
One membership.
Use as much of it as you want.
No cohorts to wait for, no modules to complete, nothing you have to attend. The sessions run every week whether you make them or not.
Start when you join
Access is immediate. There is no intake date and no cohort forming. You are in the next session that runs.
Take what you need
Everything is optional. Some weeks you come to everything, some weeks you drop into one clinic and get on with it.
Book your own time
One-to-one clinic slots open weekly, first come first served. Bring your own business, not a case study.
Stay as long as it’s useful
Monthly, quarterly or annual. Cancel any time with 30 days notice, no exit fee.
Everything you need to build your growth engine.
One price, everything included. Show up to what you need, when you need it.
WEEKLY
office hours
Open sessions with the expert bench, online and in person. Bring whatever is in front of you and get an answer from someone who has solved it before.
WEEKLY
one-to-one clinics
A private slot on your own business, in the room or over video. First come, first served. Bring the problem, leave with the next thing to do.
FORNIGHTLY
roast sessions
Your positioning and messaging pulled apart, online or in person, by people who will tell you the truth rather than be polite.
MONTHLY
socials at Plughouse
In person, in Shoreditch, with the wider Plugged room. The part that does not work over video.
ALWAYS ON
the community
Founders at the same stage working on the same problems. Ask a question at 11pm and get a real answer.
ON-DEMAND
the recorded course
The whole six pillar method, in order, on your own time. Work through it at your pace or jump to the pillar that is broken.
YOURS TO KEEP
the full toolkit
Every template, worksheet and tool we use with paying clients. Not a watered down version.
ONGOING
peer accountability
People who know what you said you would do this month, and will ask you about it next month.
WHO THIS IS FOR
Ambitious founders like you, building venture scale companies.
We take a small number of founders, and we choose carefully.
You have a product live and people using it
You are between £0 and £10k a month
£25k months are realistically within reach inside a year
You are willing to do the work, not just attend the sessions
Tech · AI · E-commerce · SaaS · Consumer · Services
WHO RUNS THIS
Experts who have built companies from the ground up.
Not coaches who read about it. Operators who built the thing, sold the thing, and are still doing it.
Kieza
Co-founder, Plugged Founders
16 years building businesses. Bootstrapped Merch Masters serving Spotify, YouTube, UMG and Printworks London. Works on positioning, go-to-market and founder-led sales.
Seb
Founder, Kandour
Built and led B2B sales teams that hit target. Coaches technical founders and sales sceptics to sell without sounding like salespeople.
Simon
Founder, Kia Ora
Enterprise and C-suite selling. Gets founders into rooms they have been circling for months, and shows them what to do once they are in.
Alex Lempka
Founder, Connect Earth
Built and scaled a venture-backed climate fintech, selling into banks and financial institutions.
Hannah Parvaz
Founder, Aperture
App Marketer of the Year, has worked with 250+ companies, and grew products at DICE, Curio, DUSK and Uptime.
Micheal Lovegrove
Founder, Sollo
Built a lead-generation CRM for solopreneurs. Works on offer definition, prospecting and repeatable outbound.
Online when you need it. In the room when it counts.
Every session runs both ways, so being outside London is not a barrier. But the founders who come in get more out of it.
Dial in from anywhere
Office hours, clinics and roast sessions all run online. Nothing is in-person only except the socials.
Or come to Plughouse
Shoreditch Exchange, E2. The same sessions, in the room, with the founders running them.
The rest of Plugged is there too
Plughouse is a founder workspace. Come in for a session and you are in a building full of people building.
Founder friendly pricing, for when you're early on the journey.
Less than one hour of an agency's time, every month.
MONTHLY
£150
per month
QUARTERLY
£400
per quarter · save 10%
ANNUAL
£1,350
per year · save 25%
*all listed prices exclude and are subject to UK VAT
No lock-in
Cancel any time with 30 days notice. No exit fee, no conversation you have to have.
Plugged members save more
Builders members take 20% off any term. Social members take 10% off. Applied on top of the quarterly and annual savings.
Ready to stop guessing?
We take a small number of founders at a time so the sessions stay useful. Tell us where you are and what you're building.
apply
A short form. Your company, your stage, and where you're stuck.
health check
Four minutes. It scores all six pillars and names the weakest one.
we review
We check you're at the right stage and that we can actually help. 48 working hours.
join
Pick your term and you're in. Full access to every session, clinic and resource from day one.
before you apply
-
No. The Growth Club is open to any founder who fits. Social and Builders members get a discount, but Plugged membership is not a requirement.
-
Because the sessions only work if the room is right. We check you are at a stage where the method applies and that we can actually help, rather than taking anyone who can pay.
-
The recorded course is part of it, but the live sessions are the point. Office hours, clinics and roasts work on your business, not a generic one.
-
Founders between £0 and £10k a month with a product live and people using it. Far enough along that there is something real to sell.
-
Both. Office hours, clinics and roast sessions run online and in person at Plughouse, Shoreditch Exchange. Socials are in person only.
-
As much or as little as you want. Everything is optional, and the founders who get the most out of it show up weekly.
-
Cancel any time with 30 days notice. No exit fee.
-
No, but it helps. It is free and takes about four minutes, and it means your first clinic starts with a diagnosis rather than a conversation about where to start.